2

The Price Knowledge and Search of Supermarket Shoppers

Year:
1990
Language:
english
File:
PDF, 482 KB
english, 1990
4

Statistical Power and Effect Size in Marketing Research

Year:
1981
Language:
english
File:
PDF, 514 KB
english, 1981
8

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Year:
2008
Language:
english
File:
PDF, 107 KB
english, 2008
9

Empirical Marketing Generalization Using Meta-Analysis

Year:
1995
Language:
english
File:
PDF, 1.43 MB
english, 1995
15

Statistical Power and Effect Size in Marketing Research

Year:
1981
Language:
english
File:
PDF, 2.06 MB
english, 1981
17

The effects of advertisement picture likeability on information search and brand choice

Year:
2011
Language:
english
File:
PDF, 173 KB
english, 2011
19

The Stability of Benefit Segments

Year:
1978
Language:
english
File:
PDF, 415 KB
english, 1978
20

The Effects of Repetition of Refutational and Supportive Advertising Appeals

Year:
1973
Language:
english
File:
PDF, 1.81 MB
english, 1973
21

Repetition in Media Models: A Laboratory Technique

Year:
1971
Language:
english
File:
PDF, 1.82 MB
english, 1971
24

The Stability of Benefit Segments

Year:
1978
Language:
english
File:
PDF, 1.27 MB
english, 1978
25

Shoreface morphodynamics on wave-dominated coasts

Year:
1984
Language:
english
File:
PDF, 1.30 MB
english, 1984
35

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Year:
1998
Language:
english
File:
PDF, 269 KB
english, 1998
47

The Effects of Repetition of Refutational and Supportive Advertising Appeals

Year:
1973
Language:
english
File:
PDF, 1.28 MB
english, 1973
48

The Significance of Statistical Significance Tests in Marketing Research

Year:
1983
Language:
english
File:
PDF, 1.64 MB
english, 1983